In the days after Mark Zuckerberg named economic tome The End of Power as the first title to read in his new book club, sales have rocketed
Sales of economic book The End of Power have received a huge boost after Facebook chief executive Mark Zuckerberg selected it as the first title to read as part of his newly-created online book group .
Zuckerberg launched Facebook group A Year of Books to encourage users to read a book every fortnight throughout 2015. Titles will be selected on their ability to “emphasise learning about new cultures, beliefs, histories and technologies”.
The End of Power paperback is currently the 8th best selling book in Amazon.com’s top 100 books ranking, and is number one in the Economic History, History and Theory and International and World Politics categories. In total, its sales have been boosted 775 per cent.
According to the book’s blurb, author Moisés Naím explores how “the antiestablishment drive of micropowers can topple tyrants, dislodge monopolies, and open remarkable new opportunities, but it can also lead to chaos and paralysis”, alongside “offering a revolutionary look at the inevitable end of power—and how it will change your world”.
Bill Clinton is a fan of be a fan of the book, which was first published in March 2013. He even recommended it to deputy Prime Minister Nick Clegg at Nelson Mandela’s memorial service in the December of that year.
The group has already attracted more than 189,000 members, who are encouraged to discuss the selected books in the comments thread.