To Drive Innovation, Tie Quality Assurance to Business Outcomes


David Newberry

October 26, 2015

As the bulk of testing budgets shift from ERP and legacy back office solutions to new digital technology solutions supporting mobile, cloud and analytics, IT leaders must rethink how they will measure the strategic impact of their efforts and simultaneously drive innovation.

As I wrote in my last post, our global survey of CIOs and IT and testing leaders revealed that “increasing quality awareness among all disciplines” was listed as the second highest strategic priority. This is because a traditional project or resource-based approach to quality assurance (QA) puts testing in a silo, and does not allow the level of collaboration required to innovate and keep up with the pace of change in the digital economy.  

Capgemini has been recognized by the analyst community for educating the market on how a comprehensive approach to quality is required to address these trends. Beyond helping clients establish QA as a strategic asset, Capgemini is aggressively adopting output-based models to support our clients’ business innovation and quality agenda.

Output-based testing (OBT) is a value-oriented model in which business and IT leaders pay for successful business outcomes, and the investments are targeted and aligned to the organization’s goals and risk objectives.  This approach is based on business objectives that IT, marketing, operations, etc. can understand, facilitating collaboration among departments and bringing software development out of its silo. The model also establishes quantifiable service levels and measures of those quality assurance activities within an organization.

This approach to QA has yielded positive results for our clients. We’ve seen organizations reduce their cost of quality and overall project costs by up to 25 percent. Additionally, honing in on IT output, we’ve also seen reductions in project cycle times by up to 70 percent through an increase in test automation. Contrast this to organizations that manage testing through an effort-based approach, which obfuscates the real attributes that testing and QA leaders are now demanding – increased test output and effective quality assurance, all tied to specific business cases.

By structuring quality assurance projects to business outcomes, service providers are invested in enabling continuous innovation and driving down the cost of quality.

Want to see how this approach can play out in specific industries? Visit my blog for an example of how we’re using this approach to help retail companies plan for the 2015 holiday shopping season. This is the third article in a series on output-based testing. Here are links to the previous two articles:

  1. SMAC Technologies Bring New Risk Factors to Testing and Quality Assurance
  2. The Unlikely Protectors of Corporate Reputations

David Newberry is a market development executive at Capgemini and is based in Colorado Springs, Colorado. He can be reached at Connect with him on LinkedIn.


This article was written by David Newberry from CapGemini: Capping IT Off and was legally licensed through the NewsCred publisher network.

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