I have had hundreds of startups reach out to me at Red Rocket looking for fund raising assistance, most with hungry, passionate entrepreneurs trying to build a great company in their space. But, it is typically the technology startups that get through the filter of what I think is “fundable” by professional venture capitalists, based on my conversations with those investors. This leaves many of the startups in other categories (e.g., CPG, retail, restaurants, real estate, manufacturing) struggling to secure startup capital. Below are the primary reasons most VCs bias technology investments.
1. Risk Largely Limited to Execution
Technology startups typically have normal business/execution risks that VCs are willing to take, especially after they have flushed out the concept seeing a material proof-of-concept already acheived before investing their capital. But, think about other startups. Restaurants and retailers have the additional risk of real estate locations (e.g., what happens if the road you are located on goes under construction). They also have the additional inventory obsolence risk (e.g., what happens if you pick the wrong products to sell). So, instead of taking on multiple types of risk (e.g., execution, real estate, inventory), a VC will typically take the other risks off the table, and focus on technology startups where the risks are much reduced.
2. Low Upfront Capital Required
The cost of building a technology startup has dramatically reduced over the last decade. No longer do you need to pay for hardware, or code commonly-used tools, or pay for big support teams. Websites today are hosted in the cloud and use open source software, taking the cost of the build-out down from the millions a decade ago to the hundreds of thousands today. Compare that to the multi-million dollars of capital required to launch a new big box retailer or manufacturing facility or real estate development. Or, the additional capital required to fund all the inventory that goes therein. Or, the additional financial burden of a long term real estate lease if the business fails. The VCs mentality is why invest big money upfront (or over time if things turn south), when you can invest much less money in a tech business, for the same big upside returns.
3. Fewer Employees, Easier to Scale
VCs don’t like startups that are human supported businesses out of the gate. People cost money, people are hard to recruit, and human-driven businesses are less scalable than a simple software-as-a-service business, as an example. Why invest in a 25% gross margin business, when you can invest in a 90% gross margin business, is the mentality, when you can flow thru all those extra dollars to the bottom line. Human driven businesses typically attract investor attention later in their development cycle, when later stage VCs or private equity firms start to take notice, which have different investment objectives.
4. High Upside and ROI Potential
What was the last non-tech company to go public at a valuation of 10x revenues?? Most other industries are valued with much more conservative EBITDA or net income based metrics. A hot technology startup, which is quickly acquiring global users, is given a free pass on the bottom line, to build up a dominant market position (with a “we’ll optimize the revenue model later, once the audience is built” mentality of many of the Silicon Valley venture firms). So, if tech companies average 2x-3x revenues for their valuation, instead of 4x-8x EBITDA for their valuation, and they are given a pass on driving short term profitability, you can better understand the venture firms’ natural draw to tech companies.
Hopefully, you now have a better understanding to why VCs bias tech startups. Which means one of following two things for you: (i) focus on launching tech startups to have a maximum odds of raising venture capital; or (ii) understand going in, that most non-tech startups will need to be financed in other ways, which may or may not be easy for you.