Nokia confirms plans to return to mobile phone market


Sophie Curtis

July 15, 2015

Nokia is looking for a hardware partner with which to launch new mobile devices by the end of 2016

Nokia has confirmed that it plans to re-enter the mobile phone business, and is looking for a hardware partner with which to launch a new device by late next year.

Nokia sold its phone business to Microsoft in April 2014, after years of declining sales. Its Lumia range of smartphones and tablets are now sold under the Microsoft brand .

The company launched an Android-powered tablet in November 2014, called the Nokia N1, which used Nokia’s design, technology and logo under license. However, Foxconn was responsible for manufacturing, marketing, distribution, and technical support.

Now Nokia has announced it wants to start selling phones again, under a similar arrangement. It is looking for a partner that can be responsible for all of the manufacturing, sales, marketing and customer support.

“If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet,” said Robert Morlino, spokesman for Nokia Technologies, in a blog post .

“That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.”

Quiz: How well do you remember these classic Nokia phones?

The company said a Nokia mobile phone would not reach the market before the fourth quarter of 2016 when Nokia’s agreement with partner Microsoft allows it to use the brand name again.

The official announcement comes after Nokia chief executive Rajeev Suri told the German language Manager Magazin that it was looking for suitable partners with which to re-enter the phone business last month.

Nokia Technologies president Ramzi Haidamus has also previously said there is value in designing and licensing handsets.

This article was written by Sophie Curtis from The Daily Telegraph and was legally licensed through the NewsCred publisher network.

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