Chief marketing officers (CMOs) work hard to create marketing strategies for brands that comply with the brand’s business goals. Analyzing big data and structuring marketing campaigns is an important part of a CMO’s job, but understanding the logistics behind making campaigns automated, how websites are displayed and how to make special features function only adds to a CMO’s collection of skills. It makes them more capable of completing company objectives from start-to-finish with minimal outsourcing of tasks.
More Advanced Digital Marketing Strategies
With most of the world accessing the Internet via mobile devices, digital marketing has become more imperative for brands to implement into marketing strategies. Digital marketers that possess coding knowledge are able to customize templates for email marketing campaigns, social media campaigns, and direct website marketing templates. One of the benefits of digital marketers with coding experience is the ability to make changes to landing pages and integrate tracking codes for performance analytics.
As trends in digital marketing change, the brand’s development can create better platforms for marketers to use with better communication. A development team often needs to be spoken to in its own language for it to understand the direct needs of a project. A digital marketer can also translate data better and are able to assist on analysis projects to come up with new and innovative strategies to benefit the brand.
Dual career potential, such as the ability to work as a CMO or coding specialist, gives you versatility for career expansion. You may choose to switch careers entirely if coding becomes something you enjoy doing. A coding specialist with marketing strategy experience is just as valuable to a brand as the reverse. Regardless, both are lucratively paying career paths that will remain in-demand in the future.
Computer Science Knowledge
While taking secondary courses to further your chief marketing officer career, it is ideal to attend a few computer science courses too. Having a general understanding of the approaches to coding and how the language works within a computer increases team-wide project management. Efficient code writing creates smoother running applications, mobile-friendliness, and a better user experience.
Ability To Resolve Tech-Related Problems
Consider Becoming Self-Taught
Choosing the right learning platform is also a necessary step. Some programs offer one-on-one mentoring sessions for those that may be struggling with understanding the programming language. In most cases of language confusion, it is just the way technical terminology is worded that throws the brain off. The same occurs when viewing multiple marketing advertisements and not seeing how one simple change produces entirely different results.
Career Title Shift
Chief marketing officers may soon be known solely as Chief Marketing Technicians (CMT). Knowing at least the basics of coding may become a necessary requirement of the CMO/CMT title. In this title, you must be able to lead, teach and direct a marketing team to advance with technology and appeal to varying audiences appropriately. A CMT is responsible for joining brand goals with current marketing technology trends.
Although it is not necessary for a CMO to learn to code, it is absolutely something that will add value to your position with a company. Learning to code gives you a better understanding of how coders make websites, videos, and content work smoothly. You can learn how to make simple changes to codes to make one campaign run differently than another. It makes you more versatile and can also provide a pathway to an increased salary from the additional education and knowledge you possess.
This article was written by AJ Agrawal from Forbes and was legally licensed through the NewsCred publisher network.