Lucid: The Internet Of Things (IoT) Gets Real


Tom Taulli, Contributor

July 10, 2015

The Internet of Things (IoT) essentially involves the use of cloud and mobile technologies to improve manufacturing, energy management, transportation or just about anything in the real world.

But for Vladi Shunturov, who is the CEO and co-founder of Lucid, he doesn’t care much about the buzzword, even though his company is one of the top operators in the space.

Then again, Vladi started his company ten years ago — which was way before the concept of IoT was dreamed up.

Back then, he saw an opportunity to create an online dashboard to help better manage the efficiency of commercial buildings. But over time, Vladi kept listening obsessively to his customers, who asked for features like energy management apps, utility bill management apps, budgeting and planning apps, savings verification apps, building benchmarking apps, automated reporting tools, integrated work order management and so on.

“There was a clear gap in the market for easy-to-use, well integrated software to support the business functions and workflows,” said Vladi.

Yet there was a big problem: Buildings were not ready for these kinds of apps!

In other words, the market really needed an OS that could bring all the disparate systems online. “The ‘aha’ moment came in September 2011,” said Vladi, “and our inspiration came from Zendesk, a customer support SaaS platform, which integrated with a long list of cloud-based solutions. I was fascinated by the ease of integration between Zendesk and Salesforce. All I had to do was click the Salesforce tile, put in my credentials, map a few objects and our CRM was fully integrated with our support system.”

So why not do the same with buildings? Well, yes, it was a great inspiration, which resulted in the development of BuildingOS. All in all, this was the spark that took Lucid to the next level, allowing for tremendous growth.

As a testament to the prowess of the technology, the company announced today that it has snagged a deal with NRG Renew LLC, a wholly owned subsidiary of NRG Energy. For this year, the company plans to bring about 2,500 office buildings online with the BuildingOS platform.

But this is really just the beginning. “The building efficiency technology market is about $70 billion on a global basis,” said Vladi, “yet there is not a single software-only company today to drive innovation in the space. That just sounds odd given the impact software has had in every other major industry.”

Tom Taulli (@ttaulli) is the founder of, which offers both a free web and iPhone app to analyze your employee stock options.

This article was written by Tom Taulli from Forbes and was legally licensed through the NewsCred publisher network.

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