With over 200 million active users and 400 million Tweets per day, Twitter is much more than the brand that established micro-blogging or, as I like to call it, hyper-texting. To put it mildly, Twitter has established itself as a critical element of our modern lifestyles.
So it’s no surprise that Twitter is now bringing its A-game to the market with Twitter Advertising for businesses. According to a recent article on Head Above Music, it’s such an important new initiative for Twitter that they’re even providing a $50 incentive just to try it.
Twitter Advertising offers some real advantages to businesses of all shapes and sizes looking to leverage this dynamic 140-word ecosystem.
So, What’s In It For Your Business?
Two advertising tools are available.
Promoted Accounts help brands grow their follower base by reaching out to more followers likely to be interested in your brand – which helps you build a community of advocates.
Promoted Tweets are just like regular Tweets, except they can be targeted beyond your follower base to reach more people who may be interested in your message.
In essence, this allows you to target by:
- Interest categories
- Users with similar interests to your existing followers or influencers within your industry
In addition, Twitter is providing plenty of metrics and analytics, equipped with great tools for analyzing your Twitter activity – from followers to engagement. All this is designed to help you see how you’re doing, while bringing real value and (hopefully) ROI proof to your social marketing efforts.
Real Life, Real-Time Examples
iLove Dogs Inc. is a comprehensive resource for dog owners that manufactures and distributes a line of all-natural canine supplements. They used Promoted Tweets to increase brand recognition and used incentives to drive sales. The result? A 1068% increase in Twitter referrals to their online store.
New Relic, an all-inclusive data analytics tool, lets customers manage website performance and monitor visits and transactions in real time. They leveraged Promoted Tweets in timelines to become a visible, valued participant in developer communities. They also used Promoted Tweets in search to demonstrate real-time thought leadership around industry events. This resulted in a 500% increase in web traffic.
The Hailo mobile app ensures that people are never more than two taps away from a licensed taxi. They used Promoted Accounts to grow a local follower base in Ireland. Results: 80% lower cost per download vs. other channels.
See the details and more examples here.
Web Tools Expand Your Potential
With new services like Embedded Tweets, you can incorporate your best Tweets right into your web environment. And because they function just like regular Tweets, your users can immediately engage. This streaming flow on your website provides a fresh feel – validated by real-time content.
You can further enrich the Twitter experience by adding a few lines of HTML code to your website, which allows Tweets to include rich media that also link to your content. What’s more, you can embed a dynamic follow button anywhere on your website.
Bottom line? Twitter Ads provides new inroads to 200 million active tweeters, which could help your brand to find a voice in the growing world of digital conversation.