The below is a continuation of my previous article on the same topic. In this iteration, we will look at key customer findings from a voice of customer study done by the Frost & Sullivan team on key trends in Corporate Mobility, that substantiate the findings in the Part 1 article. The results are from a quantitative web based survey with 250 companies and a qualitative telephone based survey with about 100 companies in UK, France, Germany, Belgium and Netherlands.
Here are the key findings:
1. Interest in Corporate Mobility IT Platforms: Whilst 49% of companies don’t use an integrated IT mobility platform, 40% are interested in providing one in the future; 75% of those that already use a corporate mobility IT platform are satisfied or very satisfied. Although there is a key opportunity to provide such services, once contracts are awarded, they’ll be hard to win from competitors.
2. Best Player to Deliver New Mobility Solution: Leasing companies were deemed the best provider of such services in the majority of the markets, but the picture is somewhat mixed with just 25% of the sample choosing leasing firms, followed by car rental companies (16%). In many cases, companies don’t know or care which market segment fulfills their corporate mobility needs.
3. Mobility Integration Service: The traditional corporate mobility services of hotel/flight/car rental booking were the most desired in an integrated mobility platform, but interestingly, car sharing, taxi booking, journey planning and public transport ticketing were also of high interest, proving the interest for multi-modal corporate mobility platforms.
4. Mobility Integration Service in Mobile Application: When considering which services were desirable for smartphones, journey planning was the most desirable service (49% of respondents) and therefore should be considered the priority of an integrated mobility service on the phone. However, payment, boarding passes and expense claims were also very important, proving the need for mostly in-trip and post-trip services for employees using smartphones (pre-trip information is still preferred on the Web).
5. Interest in New Mobility Business Models: Whilst company cars are the most commonly used corporate mobility service at present (55%), the service with the highest future interest was corporate car sharing (20%).
6. Decision-Making Process: There is no single job role/function aligned to corporate mobility; our survey showed the top 11 areas, such as operations & facilities (16%), fleet managers (6%), and mobility managers (5%). This varied structure makes it difficult for service providers to sell to this market.
7. Management Information: There is a need for employers to access easy-to-understand corporate mobility management information. For example, nearly a third of the sample doesn’t have accurate environmental reporting of their corporate mobility, a service easily accessible through platform providers and fleet companies.
8. Cost Still Key Pain Point: While overall mobility cost was deemed the most important area for employers to address (57%), ease of use and operational efficiency of the solution were ranked the next important, showing it’s essential for such platforms to provide a compelling user interface and work within organizational systems and processes.
All of this points toward a changing landscape for the corporate mobility solutions we can expect tomorrow, with more IT and connected solutions aiding all aspects of our journeys – specifically improving the pre-trip, in-trip and post-trip activities and underlying systems requirements of a business trip. Having attracted significant investment already, we anticipate a continued push from cloud service providers and systems integrators in particular on the technology side, but with increasing collaboration and strategic partnerships with mobility providers, such as car manufacturers, and rental and leasing companies. The time is nearly here for an integrated international mobility trip without a single paper boarding pass or receipt, and as a regular business traveler myself, I can’t wait.
This article was written with contribution from Martyn Briggs, Mobility Program Manager with Frost & Sullivan’s global Automotive & Transportation practice.
This article was written by Sarwant Singh from Forbes and was legally licensed through the NewsCred publisher network.