Here are four ways to help you double your customer base organically – without buying lists or advertising – in just a month
Acquiring new customers is expensive and time-consuming. But there are four simple things that every business owner can do to attract new business, without spending a penny.
1. Reward your raving fans
Word of mouth is the best way to acquire new customers. It’s not only cheap, but carries much more weight with consumers than advertising.
Incentivise your existing fans to recommend your product or service by offering discounts, inivtations to exclusive events, product giveways or service upgrades.
Great companies will go the extra mile, sending flowers or personalised messages to loyal fans. Building a loyal community won’t just help you bring in new customers, these fans can help you with new product development, too.
2. Create alliances with complementary businesses
Know any companies that sell to the same target market as you, only in an entirely different industry? Swap advertising space on each other’s websites, include offers or information on their products, and talk about each other on social media to help grow both your customers bases.
Once you have created a number of these relationships, you can even launch other projects. A pop-up shop, showcasing all your combined wares, for example?
3. Regularly review your pricing
In today’s price comparison-happy environment, it pays to keep a close eye on competitors’ prices. Seeking to undercut rivals at every turn can erode margins but, done occasionally and in a smart way, it can be a good way to acquire new customers quickly.
You don’t always have to offer discounts. Sometimes throwing in other services or products can be a good way to add value (and perhaps clear out some old stock).
4. Look more carefully at your data
If you make sales online, make use of the wealth of online data available through free tools such as Google Analytics.
Make sure you have calls to action on your most trafficked pages, check at what stage of the buying process you are losing customers and try to work out why.
Are you forcing your customers to fill out lengthy forms? Is there any way you can speed up the process? Are there certain times of day or days of the week when more sales are made?
Consider moving your spend on Google AdWords accordingly.