Enterprises are capitalizing on the consumerization of IT and proliferation of mobile devices by developing applications aimed at improving employee productivity and customer satisfaction.
These and many other findings are available in the IDG Enterprise Consumerization of IT in the Enterprise Study 2014 published today. The study shows that 83% of organizations are planning to invest in mobile technology in the next 12 months, with the majority of spending being for tablets and training (49%). A summary of the study and sample slides can be found here.
IDG Enterprise defines the consumerization of IT as the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. Please see the methodology overview at the end of this post for specifics on how IDG Enterprise conducted the study.
Key take-aways from the study include:
- null with tablets and employee training (49% each) leading the priority list. Buying smartphones (43%), network consulting and integration services (34%) and application development and improved user experience (33%) being the top four investment priorities.
- Enterprises with over 1,000 employees are significantly more likely to invest in mobile apps to increase customer satisfaction than their SMB counterparts (46% versus 38%). Enterprises are also outspending SMBs on mobile apps designed to increase customer retention (38% versus 20%). The following graphic shows the breakdown by benefit area:
- Personal mobile device support is expected to increase significantly, with tablets leading all categories with an increase of 12% from 43% today to 55% in the next 12 to 18 months. The following graphic illustrates the trend across device categories:
- 56% of respondents indicated that either the CIO/top IT executive or the IT department were the primary leader in driving change through the consumerization of IT at their organizations.
- 36% of enterprise end users are adopting cloud-based solutions from both traditional software vendors and smaller startups versus 29% of their counterpart organizations. The following graphic compares the variety of cloud solutions used.
- 90% of enterprises say that the use of consumer or individual services used for work is pervasive today including Dropbox, Google+, Skype, LinkedIn, Facebook and other social networking sites. 49% of these sites are used with IT approval, and 41% are not. 79% report that file sharing and collaboration tools including Box, Egnyte, Google Apps, Microsoft Office 365, GroupLogic, ShareFile and others are pervasively used today. 49% are with IT approval and 30% are not. The following graphic provides a comparison.
- 82% of organizations are making changes to their policies and IT infrastructure to support the proliferation of personal devices. These changes include creating policies on how corporate data can be shared, investing in mobile device management (MDM) solutions, and purchasing secure file sharing services.
- 67% of respondents report gaining positive Return on Investment (ROI) from their investments in Bring Your Own Device (BYOD) technologies and solutions. The greatest contributors to positive ROI include increased user productivity (50%), increased employee morale (39%), external customer satisfaction (18%), and revenue growth (16%).
- 46% of enterprises are actively exploring ways to use Internet of Things (IoT) to make business decisions and are looking at ways sensors can provide increased analytics and investigating vendors to help with analysis.
- User satisfaction (69%), user productivity (66%), process efficiency and collaboration (63%), business agility (61%) and access to critical business information (60%) are the top five areas that organizations anticipate the consumerization of IT will have a net positive impact over the next 12 – 18 months.
- Organizations have a long priority list for selecting mobile technology solutions. Security and reliability of the software or network are the top requirements (each 90%) closely followed by ease of use (88%) and integration into existing infrastructure (87%).
IDG Enterprise’s 2014 Consumerization of IT (CITE) survey was conducted online among the audience of seven IDG Enterprise brands including Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, and CITEworld via pop-up, forum posts, and email invitations, between November 22, 2013, and December 23, 2013. Results are based on 1,155 completed surveys. The margin of error for a sample of this size is 2.9%. The study defines enterprises as organizations with 1,000 or more employees, small- to mid-sized organizations are defined as having less than 1,000 employees. Top represented industries include High Tech (15%), Manufacturing (12%), Financial Services (11%), Education and Government (9%), Healthcare and Services (8%), and Telecom & Utilities (7%). To receive the complete study results contact Sue Yanovitch at firstname.lastname@example.org.
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