A recent survey by Developer Economics found that just 16% of worldwide developers are building mobile apps for enterprises, despite this market being the most lucrative of all to serve. Their recent global study of 10,000 developers across over 130 nations is the basis of the free downloadable report, Developer Economics Q3 2014: State of the Developer Nation, available here (free, opt-in required). Please see page 32 of the study for an explanation of the methodology.
The study found that the 16% of developers who are targeting enterprises are twice as likely to be earning over $5k per app per month, and almost 3 times as likely to earn more than $25k per app per month. The following graphic illustrates just how lucrative the enterprise mobile app opportunity is according to the survey.
Key take-aways from the report include the following:
- Developer Economics found that Apple’s iOS operating system is adopted by 98% of Fortune 500 companies, with iOS developers targeting enterprises being about 2.5 times more likely to be earning over $25k per app per month compared to their Android counterparts. According to this survey, building enterprise apps on the Apple iOS operating systems pays significantly more.
- The Enterprise IT developer segment is just 8% of the global developer community, yet the most lucrative to build applications for. Product Extenders (8%), Digital Content Publishers (4%) and Gold Seekers (4%) are focused on building apps that help businesses grow. Combined, this group represents 35% of global revenues and 25% of developers.
- There is greater competition between platform providers for developer mindshare than in the past. Developer Economics found that the average number of platforms a developer targets has fallen from 2.9 a year ago, to 2.5 in the Q1 report to 2.2 in this survey. The following graphic from the study shows how mobile platform mindshare has changed over the last three quarters.
- Across the global base of developers surveyed, Android is pulling significantly ahead of iOS as a primary platform (42% versus 32% of developers). 58% of Android developers are using Java, while 53% of the iOS developers are using Objective-C. 63% of Windows Phone developers are using Microsoft-native C#. These findings further illustrate how essential the evangelism efforts are of the Google Android, Apple iOS and Microsoft Windows development teams in solidifying support for their respective platforms.
- Clearly many mobile app developers and companies are struggling. 24% make nothing at all. 88% make less than $10K a month, 9% make between $10K to $100K a month, and just 2% have mobile apps making over $100K a month. The study shows that the majority of mobile app developers are focused on games, with the most successful being able to quickly develop, market and sell them across multiple channels including app stores.