When you’re trying to put together a project and you need someone with a skill set you don’t have, it’s difficult to find the right person for the job. Entrepreneur Nathan Kontny suggests that the first step is to learn that skill yourself, even if you can’t actually do it.
Obviously, no one can perform every role in a company. However, if you’re trying to develop an app and you need a designer, beginning to learn design can lead you to the people that can actually help:
If you’re a “business guy” stuck because he can’t find a technical co-founder: go become the technical co-founder. Go to some classes, conferences, meetups. Read and use the same blogs and forums. Do what you think a technical co-founder would do. You’ll be surprised that the action of trying to accomplish this actually puts you into the company of a great deal of people who would make… really great technical co-founders.
Learning about the thing you need someone else to do naturally puts you in the room with those who are better at it than you and, thus, more qualified to do the work if you want to hire or partner with them. Moreover, having even a rudimentary understanding of a topic outside your wheelhouse can help make it easier to understand when they have discussion with you about it.
Photo by The Natural Step Canada.