Marketers In Tech: The Benefits Of Having A CMO Who Can Code


AJ Agrawal

June 27, 2016


Chief marketing officers (CMOs) work hard to create marketing strategies for brands that comply with the brand’s business goals. Analyzing big data and structuring marketing campaigns is an important part of a CMO’s job, but understanding the logistics behind making campaigns automated, how websites are displayed and how to make special features function only adds to a CMO’s collection of skills. It makes them more capable of completing company objectives from start-to-finish with minimal outsourcing of tasks.

More Advanced Digital Marketing Strategies

With most of the world accessing the Internet via mobile devices, digital marketing has become more imperative for brands to implement into marketing strategies. Digital marketers that possess coding knowledge are able to customize templates for email marketing campaigns, social media campaigns, and direct website marketing templates. One of the benefits of digital marketers with coding experience is the ability to make changes to landing pages and integrate tracking codes for performance analytics.

8 Jobs That Are Easier To Land If You Can Code

As trends in digital marketing change, the brand’s development can create better platforms for marketers to use with better communication. A development team often needs to be spoken to in its own language for it to understand the direct needs of a project. A digital marketer can also translate data better and are able to assist on analysis projects to come up with new and innovative strategies to benefit the brand.

Career Expansion

Dual career potential, such as the ability to work as a CMO or coding specialist, gives you versatility for career expansion. You may choose to switch careers entirely if coding becomes something you enjoy doing. A coding specialist with marketing strategy experience is just as valuable to a brand as the reverse. Regardless, both are lucratively paying career paths that will remain in-demand in the future.

Computer Science Knowledge

While taking secondary courses to further your chief marketing officer career, it is ideal to attend a few computer science courses too. Having a general understanding of the approaches to coding and how the language works within a computer increases team-wide project management. Efficient code writing creates smoother running applications, mobile-friendliness, and a better user experience.

Ability To Resolve Tech-Related Problems

A CMO with coding and/or programming experience is able to resolve tech-related issues without having to wait on the tech department to do it. Javascript is nearly essential when it comes to developing websites and applications to understand the front-end logic resulting from visual element behavior. JavaScript developers alone can earn between $150,000 and $160,000 per year, this knowledge can help boost the income of a successful CMO. Not only does experience with coding and JavaScript enable CMOs with problem solving experience, it makes them a valuable, in-demand asset to a brand.

Consider Becoming Self-Taught

Working as a CMO, it is not likely that time for evening college classes with a structured classroom setting is ideal. Obtaining a degree in coding such as HTML, CSS, PHP and JavaScript can be done online in your spare time. You can learn how to code in a way that will make your brand’s marketing strategy more efficient with free online or local courses. Learning when you have time is less stressful and helps you retain this, sometimes confusing, technical language.

Choosing the right learning platform is also a necessary step. Some programs offer one-on-one mentoring sessions for those that may be struggling with understanding the programming language. In most cases of language confusion, it is just the way technical terminology is worded that throws the brain off. The same occurs when viewing multiple marketing advertisements and not seeing how one simple change produces entirely different results.

Career Title Shift

Chief marketing officers may soon be known solely as Chief Marketing Technicians (CMT). Knowing at least the basics of coding may become a necessary requirement of the CMO/CMT title. In this title, you must be able to lead, teach and direct a marketing team to advance with technology and appeal to varying audiences appropriately. A CMT is responsible for joining brand goals with current marketing technology trends.

Closing Thoughts

Although it is not necessary for a CMO to learn to code, it is absolutely something that will add value to your position with a company. Learning to code gives you a better understanding of how coders make websites, videos, and content work smoothly. You can learn how to make simple changes to codes to make one campaign run differently than another. It makes you more versatile and can also provide a pathway to an increased salary from the additional education and knowledge you possess.

This article was written by AJ Agrawal from Forbes and was legally licensed through the NewsCred publisher network.

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