I’ve been an entrepreneur for 30 years, and I’ve created several successful businesses. How did I become successful? The number one thing that drove my business success was passion.
When I started out, my passion was to start a business and succeed at it. My passion for succeeding and avoiding failure caused me to learn things I didn’t want to learn or do, like public speaking and writing. Because I was so passionate about success, the things I disliked about business became my friends.
Passion in businesses is important if you want to be a successful entrepreneur. But, is passion necessary?
Passion in business can help you succeed
Do you have to be passionate about your product or service? No, but having a passion for business does help.
While you don’t have to be passionate about “what” you’re selling, you can be passionate about starting a business or being self-employed. That’s what I was passionate about; I just wanted to be an entrepreneur. I was passionate about succeeding, no matter what. I wanted to be a successful business owner.
Passion is what drives you. Passion keeps you going despite the difficulties that your business will inevitably come across. I had many opportunities to throw up my arms and simply give up, but my passion caused me to keep going. I couldn’t think about anything but making my business succeed.
You need to have a passion of some sort. Whether you are passionate about what you’re selling, or if you’re passionate about running a business like I am, make sure that passion is there. Passion leads to success.
Are you passionate about your product or service? Are you passionate about your business?
Passion can be learned
I’m going to be honest: I was not passionate about the actual service that I was selling when I first started a business (writing computer software). I just wanted to be my own boss. I was passionate about not crashing and burning.
After I had started my first business, I added a business partner and I figured out what we were going to create together. We were going to start an information-sharing network between top executive recruiters, which is now Top Echelon. Was I passionate about that business? Not at first. I didn’t know anything about recruiters whatsoever. But, I was passionate about making the business succeed. And, I was passionate about building a system that worked for thousands of recruiters. Over time, my passion for the business increased.
Later down the road, I came up with the idea to make accounting and p
ayroll software. Was I passionate about that idea? Nope. The idea arose because of my discontent with the payroll provider I used at the time. But once again, I had a passion for business and success. My passion for accounting and payroll grew over time. With my entrepreneurial passion and my learned passion for payroll and accounting, I created Patriot Software, another successful business.
I started out with the passion to be a successful entrepreneur. As I worked on my businesses, I learned to have passion for the things I was selling.
Follow what you are passionate about, even if you aren’t passionate about “what” you’re selling. As long as you focus on your passion, you’ll develop a passion for the rest over time.
Passion can mislead you
I do believe you need to have some type of passion to have a successful business. But, your passion can also be dangerous to your business. Passion can make you do things that aren’t worth doing.
For example, there were times in my business career when my passion for success caused me to create a new product. The product would be cool for customers, and they would be willing to pay for it. But, creating the product would cost me time, money, and headaches. In the end, the product probably wasn’t worth the effort.
You have to recognize when your passion is misplaced. Passion might tell you one thing, but logic might tell you another. Weigh both to make smart choices for your business.
This article was written by Mike Kappel from Forbes and was legally licensed through the NewsCred publisher network.