Four in five Apple Watch owners are using Apple Pay


Rhiannon Williams

August 19, 2015

Around 80 per cent of Apple Watch owners are using the company’s contactless payment system Apple Pay, research has found

The vast majority of Apple Watch owners in the UK and US are using Apple Pay, according to new research.

Independent research platform Wristly asked around 1,000 respondents whether they were using the contactless payment system on their Watch, 80 per cent of whom said they were. Around 9 per cent said they preferred to pay using their iPhone 6 or 6 Plus – the only compatible iPhones at present.

The survey found that by comparison, past US-based surveys assess Apple Pay use on the iPhone as around 15 – 20 per cent, suggesting that owning an Apple Watch increases the likelihood of you using Apple Pay .

Those not currently using the service said their main reason for doing so was lack of support from their bank, as UK banks Lloyds, Bank of Scotland, Halifax, M&S Bank and TSB will not support Apple Pay until the autumn.

A study issued earlier this month by InfoScout in collaboration with claimed the number of Apple Pay-compatible device owners using the service fell from 15.1 per cent in March to 13.1 per cent in June.

Wristly estimates that the adoption rate of Apple Pay for Watch owners could reach up to 95 per cent, with 5 per cent of owners classified as unlikely to use it.

The system, which uses near-field communication (NFC) technology, has been available to customers in the US since last October, and launched in the UK on July 14 . More than 250,000 shops across the UK, including Waitrose, Marks & Spencer and Boots now accept payment via Apple Pay, and it can be also used to travel around London through the Tube, bus and rail networks.

While Apple has not released sales figures for the Watch, which began shipping in April, it is estimated that some two million units have been sold.

This article was written by Rhiannon Williams from The Daily Telegraph and was legally licensed through the NewsCred publisher network.

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  • Week 34 | import digest - 08/25/2015 19:37
    […] Telegraph cite evidence suggesting significant Apple Pay takeup amongst Apple Watch […]

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