Facebook testing enterprise messaging tool aimed at customer service

Author

Nate Swanner

June 3, 2015

This article originally appeared on The Next Web 

If you’re doing business via Facebook, a new tool might buy you a bit of time with customers, and provide peace of mind.

“Saved Replies” is a new feature Facebook is testing for business pages, where owners can create canned responses for use later on. TechCrunch reports Saved Replies can be found via the messaging interface on Facebook.

Businesses are offered sample reply formats based on the type of business they have, but they can also choose to create their own. Saved Replies are found on a side menu in the messaging interface, and can be added to a message with a single click.

 

saved-replies-facebook1

 

As you can with form email, Saved Replies also can automatically populate recipient names in a message, making it sound more personal.

It’s a clever feature to save business owners from the monotony of email. There’s no word on when Facebook may roll Saved Replies out to all pages users.

 

This article was written by Nate Swanner from The Next Web and was legally licensed through the NewsCred publisher network.


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