Digital Transformation Is Not Science Fiction Anymore

Author

Meghan M. Biro

August 1, 2016

It wasn’t that long ago when the term “digital transformation” sounded a little made up and fairly science fiction-like. What the heck does it even mean? Well, if you do pretty much anything on a phone or a computer, you’re part of it. Have you read an e-book? Listened to streaming music? Watched a cute cat video on YouTube? And those are just personal choices: living the digital lifestyle. It’s disrupted your daily routine. With a billion Facebook users and six billion mobile phones, you are probably on board. Admit it.

Yes, we live in a super digital world and our lives are being disrupted in a million ways. And remember when disruptive was a term used for the loud kids in church? Now it means that an organization or a person is shaking things up…in a good way. It often seems like the loudest disruptors win.

And on the enterprise level, there is massive disruption happening daily. Every industry is rapidly changing because of digital transformation. Recently, IBM and Apple announced a partnership to do digital claims for the insurance company Amica. Now, that’s a big deal. Global companies and mom-and-pop companies alike are doing everything in their power to be better, faster and stronger in The Digital Games. Is that a thing yet?

Here are a handful of ways that digital transformation is disrupting the future of work:

The c-suite just grew by one seat. Welcome to the meeting, Mrs. Chief Digital Officer. It’s so nice to have you. I hope you’re ready to think leap years ahead of the rest of the team, because this is no sit-back-and-watch position. Put on your helmet and seat belt and get ready for a ride with a whole lot of hairpin turns. Must be creative, tech-savvy, forward-thinking, strategic, agile, a great communicator and about 30 other qualities. But these people exist and they are changing our lives.

Things are sometimes disjointed. I don’t know about you – and I think like a futurist – but sometimes this digital transformation blurs lines. What was innovative yesterday may not be today. We need to be always thinking ahead, but also know when to move on because that moment’s passed. And some things haven’t caught up at all. You mean I can’t Venmo my bus fare? I read a fascinating article in TechCrunch that discusses the Three Ages of Digital. And we are mid-digital. We are making progress, but it’s also a little fragmented. You mean we can’t return items we purchased online at the retail store? Come on. But things are going to get smoother one of these hours.

Digital has totally transformed human resources and recruiting. From mobile recruiting to hiring technology to video onboarding to Apps that track everything, I would be shocked if there is a single HR professional who can’t list 10 ways their careers have changed because of digital. Josh Bersin states, “This new digital life (and our digital workplace) demands a refresh in our thinking about HR: the way we design programs, the tools we use, and how we roll out and communicate solutions.”

My friend Daniel Newman is brilliant at taking a hard look at digital transformation and its impact on the business world. In a book he co-authored with Olivier Blanchard, Building Dragons: Digital Transformation in the Experience Economy, they take a hard look at how to embrace this wild world of digital and use it to your advantage in business. Any resource that can help us achieve, “a sustainable, scalable level of digital excellence,” is probably wise.

 

This article was written by Meghan M. Biro from Forbes and was legally licensed through the NewsCred publisher network.

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