Location Intelligence: Mapping The Opportunities In The Data Landscape

Everyone knows businesses today are grappling with the explosion of data. What’s less well-known is the value of location...

Location Intelligence: Mapping The Opportunities In The Data Landscape

Everyone knows businesses today are grappling with the explosion of data. What’s less well-known is the value of location data and the intelligence that geospatial analysis can provide business decision makers, beyond those that are GIS (geographic information system) professionals. Location data is already and will continue to be a growing component of all business…

The Difference Between Customer Experience And User Experience

There are a lot of buzzwords thrown around in the customer sphere, but two of the big ones relate...

The Difference Between Customer Experience And User Experience

There are a lot of buzzwords thrown around in the customer sphere, but two of the big ones relate to experiences—customer and user. Although CX and UX are different and unique, they must work together for a company to have success. User experience deals with customers’ interaction with a product, website, or app. It is…

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